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The Christian Market and Auto Repair
With family sizes that are now approximately 7% larger than the national average, it's understandable why, according to Mediamark Research (MRI), Christian consumers own more cars. And with car ownership comes car repair.
According to MRI, when compared to all 22 radio format audiences, Christian consumers rank #6 for doing tune-ups within the last year. Christian radio listeners, in particular, ranked fifth for having their cars serviced during the same period. It's also remarkable that among all radio formats, Chrtistian consumers ranked #1 for searching for an auto service center in the yellow pages, suggesting that they are in the market, but undecided as to store to visit.
All of this suggests that Christian radio provides one of the richest pools of potential customers for auto service centers.
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© Instant Demographics. All data Simmons Market Research Bureau. Used by permission. Instant Demographics is a research firm dedicated to studying the demographics, lifestyles, media habits and buying habits of the Christian market. Each year, Simmons samples approximately 100,000 American adults. From this universe, Instant Demographics extracts approximately 12,000 individuals who are in the Christian market. More information can be acquired at InstantDemographics.com, or by calling 405-563-6000.
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